Light UP the night
The Chicago Fire have had a few challenging years. They haven’t made the playoffs since 2017. The club rebranded twice in two years and had the red carpet pulled out from underneath their inaugural season at Soldier Field when the pandemic gripped the world.
With a playoff push ahead and the world’s eyes following Lionel Messi, the club had an opportunity to reintroduce the Fire brand to city, when Messi and Inter Miami came to Soldier Field.
‘Light Up The Night’ was our call to the city to show up for the club and for this historic match.
In the weeks leading up to this historic match, we canvased the city with our message in both English and Spanish.
Digital Support
In parallel to the citywide out of home campaign, we ran a supporting programmatic and social ad campaigns.
Historic Results
After an incredible 4-1 win over Inter Miami, the Chicago Fire announced their first sellout at Soldier Field and the largest attendance in club history.
Roles:
Creative Direction & Design: Alex Kocher