Goal Dust

After every home goal the Timbers’ mascot, Timber Joey, cuts a slab of wood from the victory log. For an entire season we collected the saw dust after each slab was cut and later encapsulated it into stainless steel commemorative coins and gave them away to fans. When placed together, these coins create a trophy in the image of the victory log.

 
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Awards:
2017 MLS Sponsorship Activation of the Year

Credits:
Art Director/Designer: Alex Kocher
Industrial Design: Figure Plant
Videographer/Editor: Jeff Kastner
Photographer: Craig Mitchelldyer